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Skytrax operate the Star
Rating system for the world airline industry, having introduced the programme in
2000. As customers might choose a hotel by it's Star Ranking, you can view
Airline standards .... according to their Star Rating status.
Every airline is ranked on
the basis of their "delivered" front-line Product and Service quality - with
their Star Ranking status based on "international" product and service
standards where applicable. In the case of "domestic-only airlines", the Star
Ranking reflects domestic product and service quality.
The prime factor for all Star
Ranking data, Skytrax evaluate the reality of the "delivered" product and
service being supplied to the customers. We are therefore not concerned with
pre-conceived notions or any marketing hype that may surround an airline - but
with the actual standards of service and product being delivered to customers
... day in, and day out.
This means for example, that
a low cost airline with a much reduced product offering, can still be eligible
for a high star ranking - if it fulfils it's conceived quality target.
As will be seen from the
airline ranking summaries, considerable emphasis is placed upon the final
standards of "service delivery" - be it airport staff or cabin service onboard
flights.
For a detailed Quality
Analysis of what is assessed in an Airline Star Ranking review,
refer to
Ranking System
(Information only available to featured airlines)
The "ultimate"
Approval, awarded to airlines supplying the highest Quality performance.
A 5 Star ranking
recognizes the highest standard of Product across assessment categories, and
consistently high standards of Staff Service delivery in Onboard and Airport
environments.
5 Star ranking
recognizes airlines at the forefront of product innovation, that generally set
trends to be followed by other carriers.
A seal of
Approval, awarded to airlines supplying a good Quality performance.
A 4 Star ranking
signifies airlines providing a good standard of Product across all travel
categories - and a good standard of Staff Service delivery in Onboard and
Airport environment.
Star Grading
awarded to airlines supplying a fair Quality performance that conforms to an
industry "average" - when assessing all areas of competitive ranking.
3 Star ranking
signifies a satisfactory standard of core Product across most travel categories
- but may reflect less consistent standards of Staff Service / Product delivery
either Onboard or in the Airport environments.
Star Grading for a poor Quality performance - falling
below the industry average in each competitive market sector.
2 Star ranking represents a poor standard of Product
across different ranking categories - or poor / inconsistent standards of Staff
Service delivery in Onboard or Airport environments.
Airlines with a very poor Quality performance.
1 Star ranking represents very poor standards of Product across all travel categories, with poor, inconsistent standards of Staff Service delivery in Onboard and Airport environments.
http://www.airlinequality.com/StarRanking/ranking.htm
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